Animal Test Free Japanese Beauty Products
If you visit a pharmacy in Tokyo, you will be wonderstruck with the range of products they have on shelves. It’s neither a secret nor a wonder, that Japan is world’s second largest market for beauty products. European companies were successful in penetrating the Japanese market, but today domestic companies are giving them a tough competition. In an effort to grab a larger share of 2.33 trillion yen market , these European companies have added a major ethical point to their advertising campaigns – being cruelty-free! In EU, animal-tested products and ingredients are banned. Making sure that Japanese Hair Care and other beauty products are applied the same ethical measures has evoked an active campaign which targets companies that continue making beauty products and quasi drugs that involve animal testing.
However Japanese law neither requires most commonplace cosmetics to go through animal testing, nor does it forbid such trials. In fact, companies are allowed to carry on safety analysis of ingredients and end products in any form they may find suitable.
However, official pressure has given rise to a local campaign, “Be Cruelty-Free”, under the leadership of Humane Society International (HSI).
The ban on animal testing in EU had an instant effect in Japan. A leading firm in the country, Shiseido, followed the footsteps first of companies in EU, though exception is practiced in case of exports to China which insists that the end-products must be animal-tested. Afterwards, famous Japanese brands like Mandom and Kao, together with many smaller companies, like D-fit, Miss Apricot and Seikatsu no Ki also have adopted these prohibitions.
The public awareness about animal testing of products is not as sharp in Japan as it is there in the EU; however, there are indications that most people don’t want companies to test products on animals. It’s just a matter of time before the country becomes a part of the worldwide community of nations that have put bans on full-testing and marketing along the lines of EU nations. This group now includes India and Norway too. New Zealand has implemented a testing ban. Canada, the USA, Australia and other nations are moving towards the ban.
If similar actions in Japan fail, it will harm domestic cosmetics manufacturers, who will have their export options significantly restrained.
Find animal test free Japanese hair care products on Takaski.com. This is also a useful portal to find various Japanese cosmetic brands, shopping and more.